The laugh you can see.

Coca-Cola’s global positioning - Open Happiness – allowed us to reimagine what the ultimate expression of happiness, a laugh, could sound like. Or more accurately looklike.  

Just like a fingerprint or leopards print, no two laughs are the same. So, we created an immersive experience that allowed people to see what their laughed looked like by converting sound into images based on pitch, frequency, volume and length. 

This experience was seen online and as an activation around the country, helping people see the happiness like never before.