The beer campaign that got people talking.

There’s nothing Aussie blokes love more than a bit of banter over a beer, discussing all of life’s big (and not so big) issues. Inspired by our own experiences, we created a campaign which didn’t just own beer banter, it facilitated it. 

 Our campaign used the much-maligned beer coaster and the undersides of bottle caps as our greatest form of media. Each featured one of thousands of conversation starters such as ‘Greatest ever bald athlete?’ and ‘If you owned a pub, what would you name it?’ Or even ‘Fast bowler you’d least like to face?’. They got blokes talking over a beer and, of course, talking about our campaign. 

 This ongoing platform has done more than reinvent tired bottle cap trivia, it’s given blokes everywhere a chance to voice their opinion.  

God help us.